Monday 12 May 2008

And Then There Were Two?



This article may not be news to many readers but in conversation with people, I've found that there is much unawareness of what is happening in the mainstream brewing world.

For as long as I can remember the stout market in Ireland has been almost exclusively dominated by three brands; Guinness, Murphy's and Beamish.

Over the years Guinness sold out to Diagio, Murphy's to Heineken and Beamish to Scottish & Newcastle.

Now a rather worrisome development is about to take place.
Heineken and arch rivals Carlsberg have joined forces to take over Scottish & Newcastle in a €10.44 billion deal.

The effects of this will see Heineken take over S&N's operations in UK, Ireland, Portugal, Finland, Belgium, USA and India. The result of this will be that Heineken will own Beamish.
ie Murphy's and Beamish having the same owner.

It seems that the Irish part of the deal has yet to be passed by the Irish Competition Authority.
There has been talk of a management buy out or, if the deal is blocked, then the Beamish brewery would be offered up for sale. But can we trust the Competition Authority to prevent the smaller two of the three big stout producers in Ireland being under the same owenership?

One can't but help speculate that one of the two brews will be axed. Which one? My bet is that Beamish will go. Murphy's is brewed in Heineken's modern Lady's Well brewery Cork, while Beamish is brewed across town on a city centre site I assume to be much more valuable. Take into account that stout sales are falling, will a corporate brewer keep two stouts that struggle to compete in a lager market.

What is interesting to note is that, should the deal go through, Heineken will be the brewers of six lagers: Heineken, Amstel, Fosters, Miller, Kronenburg 1664 and Coors. Will it keep all of them? Who cares?

Now, I'm not a huge lover of the modern draught stout. Over the years it has been tweaked to deliver a pint that is more about coldness and creaminess than flavour. This has happened all three of the big stouts and even the likes of O Hara's Stout, while having a bit more going on, still falls into the nitrogenated, cold, rather bland model of Irish stout. (Draught stout uses nitrogen to force the beer through a fine holed plate in the tap to produce the much loved creamy head.)

I do , however, have a fondness for Beamish. I went for the price and stayed cause I liked it. I would now pay more for Beamish over Guinness or Murphy's if I had to. Beamish is not my beer of choice but given the dismal choice of beer in so many Irish bars, it is my best option. Beamish and boiled bodice.....mmmmmm.

Will Murphy's be axed? Will Beamish be no more? Will the South Main St. brewery (pictured) which employs 160 staff be turned into apartments? Along with the news that Diagio could close St. James' Gate Guinness brewery, things look bleak for the future of what's left of the Irish Stout Industry.


On The Pint Bottle issue;
I was in the iconic Mc Carthy's Bar of Catsletownbere, made famous by the late Pete Mc Carthy's book Mc Carthy's Bar. Very nice bar with grocery section and friendly staff.
But did they have The Pint Bottle?
No.
But they did have Guinness Extra in 33cl bottles.
Now that's plain odd.

My last drink was; Glass of Cote Du Rhone 2006, 14%abv

2 comments:

Iamreddave said...

So we have three stouts that sell themselves on being old school. These are served very cold with nitrogen and much higher alcohol to back in the day. And those are the obvious differences. How like the original stouts are any of these drinks? and if they are not it might be a bit late for worrying about the traditional Irish stout

The Beer Revolution said...

Couldn't agree more, David, but I'm not so sure about the 'old school' marketing

From my post;

"Now, I'm not a huge lover of the modern draught stout. Over the years it has been tweaked to deliver a pint that is more about coldness and creaminess than flavour. This has happened all three of the big stouts and even the likes of O Hara's Stout, while having a bit more going on, still falls into the nitrogenated, cold, rather bland model of Irish stout. (Draught stout uses nitrogen to force the beer through a fine holed plate in the tap to produce the much loved creamy head.)"

If we loose them, what chance have we of getting back traditional beer in Ireland